Variable data graphics and individualized communications processes are graphics/ prints/merchandise that are customized for each recipient when it's being made through automated processes. Examples of this are promotional coupons/letters, a mailed invitation, or even government forms. The level of customization is up to the discretion of its creator. Using a database that was compiled with the help of our group, we were able to create a list of potential recipients based on several variables. With the help of Data Axle’s business database, our group compiled information on 31 different companies based in the greater Houston area. These companies were then segmented into four categories based on their respective industry.
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